Background: Campfire created an award-winning promotional campaign for the Cinemax Show Hunted which included an interactive microsite, where users were invited to join the show’s private intelligence organization. This “recruitment” process involved conducting covert psychological tests, including the creation of a child’s drawing. This is where the team at WebPurify came into play for medium […]
Month: May 2020
There’s No Rewind
Recently, YouTube users discovered some sinister pieces of content, once again exposing the risk to user-generated videos, and more broadly, guaranteeing that the totality of the human condition would always reflect – along with evil -Good with -Anywhere the user is -Correct content online. As reported by The Washington Post, a parent watching the cartoon […]
How to Avoid Litigation from User-Generated-Content
User-generated content (UGC) is a popular marketing method for several reasons. It is affordable, it allows brands to produce new content, customers trust it, and – perhaps most importantly – it gets results. However, for all its advantages, UGC can be an obligation if not approached with caution.There are existing copyright protections that can help […]
22 Tech Blogs Every Content Creator and Marketer Should Follow
Technological innovations are always coming to the fore, and some of them will have a tremendous impact on your business. If you are one of the first people to adopt high-tech discoveries, you are more likely to beat your competitors and dominate your market.Tech blogs can also give ideas on new topics for blog posts, […]
Taking Advantage of Social Media Contests
In 2007, Facebook and Twitter did ground work for the social media competition by introducing features such as fan pages and hashtags respectively. However, contests by brands do not really take off as long as platforms that support visual content, such as Pinterest and Instagram, gave users the opportunity to create more compelling content. Since […]